product management
How visuals can boost the accuracy of product development
This is a guest post written by Mac McConnell, VP of Marketing at Gliffy, creators of visual planning apps on the Atlassian Marketplace – Gliffy Project and Gliffy Diagram. “That is not what the ticket said to build. How could that paragraph of text be misunderstood? It is so clear. ” -Any Product Manager, Anywhere Any […]
How to run a remote retrospective and have fun doing it
Bringing this time-honored team tradition into the virtual world is easier than you might think. Here are a few pointers.
Everything you need to know about creating buyer personas
Buyer personas are a powerful tool that helps teams build shared empathy for their buyers. While many put “buyer persona” into the category of cringe-worthy business jargon, without them you’d be building products and campaigns for a big faceless box of generalizations and personal biases. Personas help marketers, product developers and CMOs put a face […]
How to create buzz-worthy marketing plans using a simple template
Just a few decades ago, Nike was a Greek goddess who personified victory. Apple was the fruit you polished and gave to your teacher. And subways were simply underground transit systems. Today, well-planned marketing campaigns have replaced a goddess with shoes, fruit with computers, and trains with sandwiches. The lesson is clear: marketing matters. You can […]
How to plan a killer product launch in 6 steps
Planning a great product launch just got easier, thanks to expert advice from long-time product marketers and our free product launch template.
Product roadmap vs product backlog: both essential, better together
This article was authored by Jim Semick, co-founder of ProductPlan and frequent speaker on product development. As an agile product team, you likely have both a strategic roadmap and a backlog in Jira Software. How can you use both in the most effective way possible? Naturally, the strategy from your roadmap is what drives prioritization […]
Modernizing product development in a traditional Japanese keiretsu
This is a guest post written by Hiroshi Ohnuki, CEO of Ricksoft Co., Ltd. and Sean Osawa, CEO of Ricksoft, Inc. Ricksoft Co., Ltd. is an Atlassian Platinum Solution Partner in Tokyo and was awarded Top New Sales Partner in Asia Pacific region in 2015 and 2016. Ricksoft, Inc. was established in 2016 in San […]
A product manager’s guide to release planning
Growing up, my ski coach always used to say “If you don’t plan for it, it won’t happen.” He wanted us to set goals and lay out a path to reach them. The same sentiment can be applied to building software, except building software is much more of a team sport than skiing. You need […]
4 challenges in developing safety-critical software (and what to do about them)
This is a guest blog post written by Dr. Marion Lepmets. Dr. Lepmets has an extensive academic background in medical device software development and co-authored IEC TR 80002-3, the process model for medical device software lifecycle processes. She is the CEO and co-founder of SoftComply. When someone’s life is in your hands, you are going to […]
5 things I learned about product (and people) management this year
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a […]
4 ways to enhance product documentation for mobile first
If your company has made the switch to a mobile-first strategy, make sure you don’t leave your product documentation behind. Your customers are increasingly accessing product information on their phones, making a seamless mobile experience more important than ever. These four tips will help give your customers a great mobile experience. Plus, check out the Instant Websites for Confluence Cloud add-on which turns any Confluence space (such as your documentation) into a super-fast, static website that looks beautiful on mobile.
Fighting the perfect product
One of our main goals as product managers as we move from casting the vision to executing is to de-pressurize the room – no one on the team should waste energy sweating over the perfect product. Instead, focus the team on shipping the best first version in order to get insight. Then use that feedback as a compass for future versions.
PMs weigh in: prioritizing customer feedback and backlog grooming
Gathering customer feedback, turning feedback into actionable inputs, and then prioritizing those inputs for your development team are some of the most important functions of a PM. They’re also the most challenging. Every PM has their way of balancing and prioritizing their products backlog, but we want to give you some additional tips and techniques […]
Win everyone over with your roadmap: 10 tips for product managers
The presentation of a roadmap can be nail biting for both developers and product managers; one party has worked hard to come up with a vision while the other party waits to see the unknown that is going to affect their work. I felt this tension when I worked as a developer and I often […]
Examples of capturing customer feedback for agile development
Customer feedback in agile development is a three-step process of gathering, documenting, and prioritizing. Here are examples from our product managers.