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Everything you need to know about creating buyer personas
Buyer personas are a powerful tool that helps teams build shared empathy for their buyers. While many put “buyer persona” into the category of cringe-worthy business jargon, without them you’d be building products and campaigns for a big faceless box of generalizations and personal biases. Personas help marketers, product developers and CMOs put a face […]
How to disrupt the “brogrammer” vibe with 1 simple change
Not all programmers are “brogrammers”. Still, the vibe is pervasive in tech, making it that much harder to build balanced teams. Here’s what you can do.
6 ways to build a culture of discovery
[cta]How do you cultivate an environment that’s ripe for innovation? Create a space for discovery. Discovery is finding what was once hidden. In today’s hyper-connected, information-overloaded world, that’s more difficult than ever. Pretty ironic, right? So much information at our fingertips, but the needle in the haystack is as ellusive as ever. Real discoveries are […]
3 types of peer feedback to avoid (and 1 to aim for)
Quick poll: Who here loves giving peer feedback? Who loves getting it? (Yeah, not a lot) If you’re like most folks, you don’t love the feedback process, but you also know it’s an essential part of being on a team. At its core, peer feedback is good for us: it helps us grow and be […]
The new Jira begins now
That’s why our teams have totally reimagined the product to focus on making it easier to use and more powerful for modern software teams.
It’s official: kids’ most important learning is happening outside the classroom
The World Economic Forum reports the jobs of the future will emphasize collaboration. But today’s classrooms don’t. So where can kids build this critical skill?
Atlassian partners with Zoom
Atlassian announces a new partnership with Zoom, makers of cloud-based video conferencing tools.
You’re wrong, and that’s alright
Author and entrepreneur Shane Snow shares why you should argue against yourself in order to develop better ideas.
How to plan a killer product launch in 6 steps
Planning a great product launch just got easier, thanks to expert advice from long-time product marketers and our free product launch template.
My daughters are coding, thanks to Minecraft and slime
Holding kids’ attention may be the hardest part of teaching coding skills. For one mom, the solution was to help her girls hack their favorite game.
Why savvy companies reward stakeholders (not just shareholders)
Corporate social responsibility is the new hotness. But does factoring employee and community stakeholders into the decision-making process really pay off?
How to create simple, powerful project plans
Good project plans are more than a list of what to do when. Use this step-by-step guide and template to create robust plans that set you up for success.
How to convince your team to upgrade to Confluence Data Center
Even if your team is ready, upgrading Confluence can be a big decision. Learn how to build and present a business case for Confluence Data Center.
Win at quarterly planning by avoiding these OKR mistakes
OKRs are a great tool for quarterly planning. But let’s face it: they can trip you up at first. Set yourself up for success with these 8 tips.
6 ways to create an amazing agile team
There’s no magic formula for becoming a top-notch team. It’s supposed to be different and ever-changing, depending on each team — that’s agile.