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How to Screen Record on Mac: A Step-by-Step Guide
Whether you’re trying to share a tutorial, capture a presentation, or showcase a project, screen recording on your Mac is an essential function. There are multiple ways to do it—some built right into your Mac, and other third-party apps, like Loom, that offer enhanced features. This guide will take you through the step-by-step process for […]
Top 15 Best Screen Recorder Tools in 2025
That 1,000 word email could have been a short video. Instead of writing a diatribe or wracking your brain trying to figure out how to communicate a visual idea in text, you can record your screen. Screen recording tools have gained popularity for their ease of use, and one simple principle—showing is better than telling. […]
Strategies to Enhance Account-Based Sales Performance
Working through a long queue of sales leads is hard work. It can feel like trying to find a needle in a haystack. Traditional demand generation and inbound sales don’t always achieve adequate returns. Your team has to spend a lot of time sifting through contacts and reaching out to prospects who might not be […]
15 Sales Pitch Examples to Help Win the Deal
Your team has spent months perfecting a product. You’ve identified leads, researched your target audience, and optimized every detail. But when it comes to closing the deal, something isn’t clicking. If this sounds familiar, the issue might not be the product itself—it could be your sales pitch. You could have a product that is of […]
Top 6 Video Marketing Solutions
You’re on Facebook or LinkedIn, scrolling through video after video. Some catch your attention, some warrant an exaggerated eye roll, and some are “meh.” But your biggest takeaway is that you have to catch up because it must be working, or businesses wouldn’t keep posting videos. There’s no denying that videos have an impact. So […]
12 Benefits of Video Marketing for Your Business in 2025
Close your eyes and think of the most memorable thing you saw online this week. It doesn’t need to be clever or insightful—just the first thing that pops into your head. If you’re like most people, it’s a video. People recall a staggering 95% of messages delivered via video. It’s the clear winner if you […]
Top 10 Video Marketing Trends for 2025 and Beyond
It’s 2025: You’re juggling a flood of Slack messages, tracking analytics across platforms, monitoring customer sentiment, and taking it all in before making a call on how to pitch your brand with video. Your audience is scrolling fast, skipping anything that doesn’t instantly pull them in. How do you get them to stop, watch, and […]
How to Introduce Yourself in an Email: Tips and Examples
You know the adage: You never get a second chance to make a first impression. That’s all fine and good if you’re introducing yourself in person. Dress nicely, use good posture, speak confidently—we’re all aware of those tips. But what if you have to make your first impression via email? How on earth do you […]
How to Craft a Follow-Up Email After No Response
You wrap up a promising meeting with a potential client, feeling optimistic and excited to close the deal. But the days pass by, and you have yet to receive any response. You wonder if they’ve forgotten about your conversation. Are they still thinking about your proposal? Did they find the information about your product helpful? […]
How to Write an SOP: The Ultimate Step-by-Step Guide
It’s your company’s busiest time of the year, and deadlines are piling up. Every department is hustling to get things done, but without a defined Standard Operating Procedure (SOP), you struggle to keep all your teams aligned. Marketing is using one approach, sales is doing something else, and operations is entirely out of sync. The […]
10 Types of Sales Enablement Content and How to Create Them
Your sales reps are reaching out to new leads only to find they’re already familiar with your product—making the usual cold-calling script not working. Meanwhile, your marketing team’s latest campaign is sending a flood of mixed-quality leads in your direction. What’s a sales rep to do? For starters, you can build out a deep library […]
How to Prepare for a Meeting: A Complete Guide
Nervous about planning your first big meeting? It makes sense. Professionals cite meetings as the main barrier to productivity, lamenting that meetings are usually ineffective and over-scheduled. Despite near-universal meeting fatigue, they remain a fact of life. Meetings have a bad reputation because they’re often poorly planned or badly run, but they don’t all need […]
How to Create & Perfect a B2B Sales Pitch: Tips + 4 Templates
You’re at your desk, staring at your sales chart—and it’s staring back at you. If it looks more like an EKG reading with all its ups and downs, know you’re not alone. Salesforce’s 2023 State of Sales Report says 67% of sales reps don’t expect to meet their quota this year. But don’t pack up […]
Sales Follow Up Strategies to Boost Your Conversion Rates
You just wrapped up a great sales call with a prospect who seemed genuinely interested. However, days pass with no response. Did you reach out too soon? Too late? Following up in sales can be tricky. Reach out too little, and you risk being lost in the shuffle. Reach out too often, and you’ll come […]
9 Sales Follow Up Email Templates That Drive Conversions
You’ve crafted the perfect pitch, addressed your prospect’s pain points head-on, and even ended it with an encouraging call to action. You hit send, feeling confident that your first email will begin a fruitful relationship. But days turn into weeks, and there’s no response. No “Let’s chat.” Not even an “I’ll circle back next week.” […]