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How to Lead a Meeting Successfully + Mistakes to Avoid
You’re at a dinner party, and while the food is excellent, the conversation keeps derailing. Guests keep talking over each other, and by the end of the dinner, not a single meaningful conversation has occurred. Workspace meetings often feel the same way—plenty of chatter but little to show for it. That is where the meeting […]
7 Good Meeting Practices for More Productive Meetings
Long, unfocused meetings are a far too familiar experience in the modern workplace. How often have you thought, “Can this meeting just end already?” From witty memes to office banter, the complaints come from every direction, highlighting a familiar problem: meetings that lack purpose, run too long, or fail to deliver results. Too often, team […]
The Rewind: Loom’s 2024 Year in Review
One second it’s early 2024 and you’re thinking to yourself, “I’m going to get some work done.” The next, you pop your head up from a deep focus and you’re wrapping up the year. 2024 was a year full of focus. Here at Loom, we were focused on one thing: saving you time to make […]
12 Best Sales Prospecting Tools to Boost Your Sales in 2025
Cold email campaigns that never get opened, missed connections on LinkedIn, and countless hours spent chasing dead-end leads—sound familiar? For sales teams, these aren’t just frustrating scenarios. They’re a major hindrance to hitting quotas and closing deals. But what if you had tools that assisted you with the sales engagement and prospecting process? Tools that […]
Sales Enablement 101: The Catalyst for Sales Success
Your sales team is gearing up to close the big deal. They’ve been trained and have the skills, but they’re missing critical equipment—no data, knowledge base, or case studies to move prospects through the buyer’s journey. That’s what selling looks like without sales enablement. You’ve got the talent but not the tools to close the […]
11 Powerful AI Video Tools for 2025
Humans have always been visual creatures. From cave paintings to the latest viral TikTok trend, visuals have been our go-to mode of communication. Creating engaging videos can still seem daunting with the hours required for scripting, filming, and editing. Luckily, AI is here to change that. Imagine entering a text-based script, and moments later, a […]
How to Build a B2B Video Marketing Strategy [With Examples]
Imagine introducing your complex B2B product—like a cloud-based CRM for multiple teams or a cybersecurity tool for managing global vulnerabilities—using only words. Chances are, you’ll leave out key product details or simply be unable to cover it all. It’s difficult to explain the full breadth of a product without complimentary visuals. This is where video […]
Top 14 AI Marketing Tools in 2025
It’s late Tuesday evening, and most of your marketing team is still hunched over their laptops. Everyone’s desperately trying to pull together last-minute analytics and put the final touches on tomorrow’s big presentation. Sound familiar? If your marketing team is constantly bouncing between campaign optimization and publishing outreach content without a moment to breathe, know […]
8 B2B Sales Prospecting Strategies for 2025
You’re scanning a list of potential leads—names, companies, industries—all cold, unknown territory. They don’t know you exist, but you know they could be a perfect fit. This is the moment when sales prospecting begins. Before a lead becomes a warm email in your inbox, you have to find them, research their needs, and craft that […]
Small-Business Video Marketing: 9 Affordable Ideas
Your goal is to paint a vivid picture of your product to captivate potential customers—but the process feels too complex or out of budget. How do you bring your product to life without overspending? After all, 83% of people want brands to use more video in their communications—but video can get pricey. The good news: […]
How to Build a Sales Enablement Strategy That Gets Results
Picture your sales team delivering deal after deal, humming like a well-oiled machine. Shorter sales cycles, increased productivity, and seamless alignment with other departments become the norm. While this may seem like a pipe dream, an effective sales enablement strategy can bring you closer to this ideal than you may think. A well-constructed sales enablement […]
9 Software Documentation Best Practices + Real Examples
Imagine if every time your team faced a bug or needed guidance on a feature, the solution was just a click away—clear, concise, and exactly what you needed. No endless Slack threads, no back-and-forth emails, just clear-cut solutions. That’s the promise of well-crafted software documentation. When done right, it serves as a lifeline for teams, […]
7 Code Review Tools to Balance Quality and Speed
Your developer team has strict code quality standards they need to meet, but other teams have been pestering you lately about when you’ll deliver the latest round of codebase updates. Many dev teams must balance quality and speed as two opposing goals—and finding the right balance can mean pushing your product into the market leader […]
Staff Training Videos Guide: Types, Tips, and Examples
When you’re onboarding for a new job, the bulk of the information you’ll need will come in an email, not a stack of documents. The days when managers had to rely on reams of paper to onboard new hires is long gone. Now, things are far less analog and far more digital. Staff training videos […]
How to Screen Record on Mac: A Step-by-Step Guide
Whether you’re trying to share a tutorial, capture a presentation, or showcase a project, screen recording on your Mac is an essential function. There are multiple ways to do it—some built right into your Mac, and other third-party apps, like Loom, that offer enhanced features. This guide will take you through the step-by-step process for […]