Your sales team’s energy is low, your pipeline is stagnant, and you’re drowning in administrative tasks. It’s clear you need a sales enablement tool—sooner rather than later. Adding sales enablement tools to your tech stack offers numerous benefits. These include shortened sales cycles, increased win rates, and more time for reps to close deals.
But choosing the best sales enablement tool can feel daunting when there are numerous options to choose from. Narrow down your search to the best sales enablement technology for content creation, training, communication, and analytics, then discover which features are critical for successfully implementing new tools and enhancing your sales strategy.
What are sales enablement tools?
Sales enablement tools support sales teams by offering features that help them complete various sales activities more effectively and efficiently. Most sales enablement technology includes the following features and benefits:
- Content creation and management: Helps sales teams create and organize internal training and client-facing assets.
- Analytics and reporting: Provides helpful insights for optimizing sales tactics, training, and content, as well as sales performance metrics.
- CRM integrations: Uses customer information to enhance content and provide recommendations based on assessed intent, sentiment, and past interactions.
Sales enablement platforms may also include conversation intelligence (CI), communication, and learning management system (LMS) tools.
5 types of sales enablement tools
There’s a handful of different sales enablement software available, and the most common types include:
- CRM systems: These tools collect, share, and provide insights based on customer information.
- CI tools: Teams use CI to analyze sales calls and gain insights on areas for improving customer communication.
- Sales engagement platforms: These tools automate sales outreach and track prospect interactions.
- Analytics and reporting tools: Sales teams gain insights into performance that help them optimize content and develop skills.
- LMS and sales readiness platforms: This software helps teams create training resources, assign them to sales reps, and gather insights into training outcomes.
Some sales enablement tools combine a few or all of these products, which is beneficial if your team needs tools for various processes. Additionally, many tools also offer AI and automation features that can boost efficiency.
12 best sales enablement tools for 2025
From content to communication, these sales enablement tools are ready to improve your sales performance and efficiency.
Best sales enablement tools for content creation and management
Along with managing content so sales reps can easily pull relevant documents while on a call with a lead, sales enablement tools also assist with content creation. Personalized content helps your brand stand out during customer interactions and remove bottlenecks within the sales process.
1. Loom
Loom enables sales reps to quickly create personalized video content that engages prospects at every step of the buyer’s journey. This screen recording tool makes it easy to create and share sales conversations, product demos, and even customer success videos that improve customer retention.
Video sales content is ideal for clearly communicating complex product features and benefits. And by recording your webcam alongside your screen, Loom videos add a human touch to your sales communications.
Features:
- Loom AI: Automatically create professional videos with AI-powered optimizations like filler word and silence removal, plus automated title and summary creation.
- Personalization features: Use Loom Variables to quickly customize videos with a client’s name, company name, and title—all without having to record a new video for each customer.
- Embedded calls to action (CTAs): Ensure prospective customers can take the next step by linking video CTAs to fillable forms and relevant assets.
- Video metrics: Track video views and other helpful insights to discover which content performs best—or request viewer email addresses to capture new leads and follow up with a quick Loom recording to say “hello.”
Pros:
- Loom’s personalized touch to your sales outreach helps your messaging stand out and improves response rates.
- Video messaging enhances a range of sales activities, from prospecting and follow-ups to training and product demos.
- The easy-to-use interface lets you record videos in one click.
Cons:
- The free plan limits users to 25 videos up to five minutes each.
Pricing: Offers a free plan; paid plans start at $15 per user per month when billed annually.
2. Showpad
Showpad offers sales content management features that empower your team and provide easy access to relevant sales content and insights.
Features:
- Showpad eOS: Use Showpad’s AI to provide training and content to sales teams, including interactive sales showrooms.
- Content usage analytics: Discover how salespeople and customers interact with your content to make data-informed updates or add new content.
- Content templates: Choose a premade template to quickly create content at scale and customize it to each unique lead.
Pros:
- Showpad helps salespeople find and share the right content with clients, avoiding miscommunication and delays.
- The buyer engagement tools help personalize customer experiences.
- Automated training and content management features help you save time.
Cons:
- Getting the most out of advanced features may require a learning curve.
- Showpad costs more than alternatives.
Pricing: Contact Showpad for pricing.
3. Highspot
Highspot is an AI-powered sales enablement platform that helps teams manage and surface content, as well as gain insight into which content performs best.
Features:
- Content analytics: Use scenario-based scorecards to discover winning sales content and activities based on engagement and persona data.
- Cross-system content management: Sync content and updates across existing repositories or digital asset management (DAM) systems.
- Sales-specific organization: Organize your content by selling scenarios or buyer needs to make it easier for reps to find what they need.
Pros:
- Integrations are available for over 100 tools, including Salesforce, Microsoft apps, Slack, Google, and Salesloft.
- Highspot’s AI improves team performance through data-driven recommendations and analytics.
- Training and coaching features provide an all-in-one sales enablement solution.
Cons:
- The à la carte pricing could quickly become expensive for small teams.
Pricing: Contact Highspot for a price quote.
4. Seismic
Along with sales enablement training and content management tools, Seismic offers customer service and marketing features that help keep cross-functional teams on the same page.
Features:
- Command center view: Get a bird’s-eye view of your goals, product launches, and onboarding programs, then plan and iterate on your enablement programs.
- Analytics-inspired content management: Learn how your sales reps use pitch decks, case studies, and other content to discover new opportunities.
- Automated content creation: Mix-and-match assets to personalize new content, pull from your CRM and other sources, and automate content creation at scale.
Pros:
- In-depth analytics provide insights for strategic content organization and iteration.
- Seismic integrates with dozens of popular sales tools, including HubSpot, Gong, Zoom, and Microsoft Teams.
Cons:
- Teams looking to use all features efficiently may face a learning curve.
- Seismic’s pricing may put it out of reach for small teams and businesses.
Pricing: Contact Seismic for a demo and price quote.
Best sales enablement tools for training
These sales tools keep your team up to date on your latest sales tactics. Many also allow you to host and share valuable training material, including your playbook, live sales coaching sessions, and sales training videos.
5. Mindtickle
Mindtickle offers advanced content management features as well as analytics and AI that help you level up your sales team through personalized training.
Features:
- AI-enhanced training content: Use AI to create training programs designed to target specific skills or reach company-wide KPIs.
- Gamified sales training: Engage your salespeople with gamified training experiences that include leaderboards, live challenges, and role-playing activities.
- Individual strengths reports: Measure each rep’s skills and analyze improvement or areas to focus on with coaching scores and competency report cards.
Pros:
- AI-based insights centralize and surface sales training content, improving efficiency and performance.
- Engaging training options include gamification and role-playing.
Cons:
- Mindtickle may require a learning curve to effectively use all features.
Pricing: Contact Mindtickle to request a demo and quote.
6. SalesHood
An AI-powered revenue enablement platform, SalesHood provides helpful coaching and training opportunities to guide your salespeople on what to say, do, and share throughout the sales process.
Features:
- Content audit tools: Ensure your training content is always up to date and organized with an AI-powered content audit and insights.
- AI coaching tools: Get AI recommendations for improving your sales pitches, including tone, key phrases, pace, and other qualities.
- In-depth analytics: Gain a comprehensive view of your pipeline health and filter data by role, segment, date, and content type.
Pros:
- Personalized training helps sales reps level up their individual skills.
- Legacy system migration tools help you move existing training assets to SalesHood.
Cons:
- Saleshood’s potentially costly pricing may be out of reach for small teams and businesses.
Pricing: Starts at $40 per user per month.
7. Membrain
An all-in-one B2B sales enablement and CRM platform, Membrain is particularly notable for its training features. The platform coaches sales teams through complex sales cycles, manages content, and provides helpful data reports.
Features:
- Custom coaching plans: Allow sales leaders to create custom coaching plans that help them target specific skill sets or easily share sales strategies across your team.
- Helpful analytics: Gain valuable insights with win/loss, account growth, active pipeline, and team goal reports.
- Dynamic playbooks: Create your sales playbook in Membrain and adjust settings so it dynamically updates based on different sales scenarios.
Pros:
- Insights and dynamic sales processes provide helpful guidance.
- Individualized coaching insights and course creation tools efficiently level up your sales teams.
- Membrain includes prospecting, pipeline, content, and CRM features.
Cons:
- Membrain may add too many features for teams that already have a CRM and other sales tools in place.
Pricing: Plans start at $49 per user per month.
Best sales enablement tools for communication
Clear and engaging communication is at the heart of a winning sales strategy, and these tools help prospects hear your voice over the noise.
8. Dialpad
Dialpad is a cloud-based, AI-powered sales communication platform that includes voice and video messaging alongside sales intelligence tools.
Features:
- AI-powered communication: Use features like transcription, AI summaries, and call sentiment analysis using machine learning and natural language processing.
- Built-in sales guidance: No need to swap to another tool to review your sales playbook.
- Coaching tools: Provide leaders with analytics to inform future coaching and trigger real-time assist cards that guide reps with best practices while they’re on a call.
Pros:
- You can streamline client and team communication within a single platform.
- AI-generated insights help sales reps and leaders improve.
- Dialpad easily scales with growing teams and offers a free plan for personal use.
Pricing: There’s a free Ai Meetings plan; paid plans start at $15 per user per month for the Standard business communications plan when billed annually.
9. Aligned
Aligned enables your sales team to reach out to customers in a variety of ways, including digital sales rooms and dedicated portals.
Features:
- Customer self-service portals: Empower customers to onboard themselves with dedicated portals that clearly outline requirements, share notes and files, and monitor activity.
- Custom mutual action plans: Collaborate with clients on mutual action plans that clearly communicate your sales process through visuals.
- In-depth analytics: Use metrics for buyer intent, deal risk, content views, and stakeholder engagement to help you make informed decisions.
Pros:
- Aligned offers ready-made digital sales room and customer portal templates.
- Integrations are available for multiple office and sales tools, including Calendly, Pipedrive, and Loom.
- The free plan helps small teams to get started or try out Aligned’s features.
Cons:
- The free and lowest-tier plans don’t offer certain integrations, like Gong.
- There’s no storage in the free plan, and the Basic plan limits content storage to 5GB.
Pricing: Offers a free plan; paid plans start at $29 per user per month when billed annually.
10. Outreach
Another comprehensive sales engagement platform, Outreach offers unique features for customizing client interactions.
Features:
- Personalized multichannel outreach: Create and personalize multichannel outreach campaigns for email, SMS, and social media.
- Sentiment analysis: Discover prospect sentiment based on your meetings, calls, and emails so you can address risks and replicate successful conversations.
- Generative AI research and reporting: Use Kaia AI to generate action items, personalize follow-ups based on prior client conversations, and forecast revenue outcomes.
Pros:
- Outreach automates repetitive communication tasks while allowing sales reps to personalize at scale.
- Actionable analytics help teams improve their outreach strategies.
- Unique insights help sales teams drill down into sentiment and stakeholder analysis.
Cons:
- The more complex or overwhelming features may require a steeper learning curve.
Pricing: Contact Outreach for a quote.
Best sales enablement analytics and reporting tools
Get a clear view of your sales pipeline across all stages of the funnel with these helpful analytics and reporting tools.
11. Attach
Attach helps your salespeople understand how prospects interact and engage with assets, so you can optimize your sales process and content.
Features:
- Content engagement analytics: Discover who’s viewed your content, when they viewed it, and which pages or documents get the most engagement.
- Real-time notifications: Get notified when prospects view your content—or when they haven’t opened a message so you can follow up.
- Content security: Set passwords and expiration dates, revoke access, turn off downloads, and even pull content to make changes.
Pros:
- Attach integrates with Salesforce, Gmail, Dropbox, Google Drive, and Microsoft OneDrive.
- The free 14-day trial doesn’t require a credit card to sign up.
Cons:
- The lowest-tier plan doesn’t include Outlook and Gmail integrations.
- Attach focuses on content sharing and analytics, which may limit its usefulness as a sales enablement tool.
Pricing: Plans start at $14 per user per month when billed annually.
12. Salesloft
While you can use it as an all-in-one sales engagement tool, Salesloft’s data-driven insights make it incredibly helpful for optimizing your sales operations.
Features:
- Salesloft Analytics: Collect data across all sales activities to help teams better understand engagement, rep-by-rep performance, and outcomes.
- AI-powered workflows: Use AI to adapt sales workflows to buyer signals so teams know what steps to take at which moments.
- Integrated CRM data: Keep your CRM updated to uncover data-driven opportunities and deploy risk management processes when needed.
Pros:
- Automated full-funnel reports help you spot and remove roadblocks.
- AI forecasts pipeline health and sales outcomes.
- You can customize sales workflows to specific customers and situations.
Cons:
- Salesloft may require a learning curve to use all of its features effectively.
Pricing: Contact Salesloft for a quote.
Looking for more sales tools? Discover 12 affordable sales tools for creating long-lasting customer relationships.
How to choose the right sales enablement tools
Keep these key factors in mind while choosing a sales enablement tool:
Identify goals and objectives
It’s best to start by answering the question, “Why do you need a sales enablement tool and what do you hope to accomplish with it?” This narrows down your goals and determines which features help solve your specific needs.
Consider budget constraints
Get a firm grasp of your budget limitations to know whether you can splurge on comprehensive, enterprise-level sales software or if you need to start with a cheaper option.
Many sales enablement tools also offer free trials and free plans that you can use to assess whether the tool meets your needs and gain stakeholder buy-in.
Look for integrations
You likely already use a few sales tools, so double-check whether potential sales enablement software integrates with your existing tech stack.
Most tools connect to a handful of CRMs, calendars, email, and cloud storage platforms. But don’t wait until after your purchase to find out whether your current tool kit plays nicely with your new sales enablement platform.
Opt for user-friendly solutions
A simple interface is best when it comes to getting your team to adopt a new tool. Take potential sales enablement solutions for a test drive by requesting a demo or signing up for a free trial or plan.
Go through different workflows and try using the tool in ways you think different roles on your team might use it. Then assess whether it was easy to find and adjust settings, use different features, and troubleshoot issues.
Don’t forget security and compliance
Keep your company data safe by ensuring your sales enablement tool has proper security in place, including:
- AES-256 encryption
- Controls that limit who can access sensitive data
- Single sign-on (SSO) and multi-factor authentication (MFA) support
- Compliance certifications like SOC 2, ISO 27001, and GDPR
- Data backup and recovery
These security features not only protect your sales data but also help your company meet compliance requirements.
7 features to prioritize in sales enablement software
When choosing a sales enablement tool, consider your team’s specific needs, then look for these key features that match those needs:
- Content management: Look for tools that streamline access to content and help you keep materials up to date.
- Analytics and reporting: Stay informed on which tactics and content work best by choosing a tool that provides data-driven insights.
- CRM integration: Choose a tool that syncs your customer data and sales activities. This provides your team with a central place to update customer information without needing to also update it elsewhere.
- Training and coaching tools: Add a tool to your workflow that provides ongoing skill development and new-hire onboarding features.
- Sales process automation: Increase efficiency by choosing a tool that automates repetitive tasks.
- Customer engagement tools: Look for a platform with personalization features and multichannel support so your reps can send custom communications across multiple channels.
- Customization and scalability: Ensure your chosen tool offers long-term value even as your team and company grow.
If you need all of these features, it’s best to look for an all-in-one platform like Salesloft, Seismic, or Outreach. This may be a more cost-effective solution that helps your team sell more effectively.
Level up your sales team with Loom
Sales enablement tools are key for leveling up your team with automations, valuable insights, and personalized training. Tools like Loom offer a two-for-one solution, allowing you to create personalized video outreach messaging along with training tailored to your team.
This lets you easily engage prospects and stand out in a crowded space, whether you’re sending a cold email or following up with a product demonstration. All the while, your team has access to a comprehensive library of training videos covering everything from your latest sales tactics to one-on-one feedback and coaching.
Discover how the Loom screen recorder powers up and personalizes your video outreach, removes sales bottlenecks, and creates helpful sales training materials.
Try Loom for Sales for Free