Cold email campaigns that never get opened, missed connections on LinkedIn, and countless hours spent chasing dead-end leads—sound familiar? For sales teams, these aren’t just frustrating scenarios. They’re a major hindrance to hitting quotas and closing deals.
But what if you had tools that assisted you with the sales engagement and prospecting process? Tools that could help you find leads, engage them, nurture them, send personalized video messaging, and even guide your sales representatives with data-driven insights?
Discover some of the best sales prospecting tools available in 2025 and see how they can help you streamline your sales process and achieve your goals.
1. Loom
You’re sitting at your desk, eager to reach out to a potential client. Instead of typing a lengthy email that might get lost in their inbox, you decide to open Loom and record a personalized video.
Loom is a free screen recorder that captures your screen and webcam for video prospecting with just a few clicks. You pull up your presentation, highlight key points, and share your thoughts—no more struggling with scheduling calls or dealing with time zone differences.
The interface is modern and user-friendly—just choose whether to record your screen, your face, or both and press “Record.”
Loom captures your voice, visuals, and cues as you speak, allowing you to explain your ideas clearly. When you finish, Loom generates a shareable link you can send to your prospect, making communication not only engaging but also effortless.
But Loom isn’t only about sending sales prospecting videos. It’s about creating a two-way conversation. Viewers can add comments, react with emojis to specific moments in the video, and type questions you can address later.
Features:
- Edit by transcript: Edit your video by tweaking the transcript—no need to go through complicated editing software. Just adjust the text, and the video updates instantly.
- AI workflows: Let Loom’s AI automatically generate transcripts, captions, summaries, and chapters, and even suggest titles and action items based on key moments in your videos.
- Automatic pause removal: Easily remove long pauses, “umms,” “ahs,” and filler words from your videos.
- Annotations: Highlight key points, draw on your screen, or add text to your recordings.
- Engagement analytics: Track who watched your videos, how long they engaged, and their interactions.
Pros:
- Loom’s intuitive interface makes it simple to create and share videos.
- Loom can save you time by negating the need for lengthy email exchanges or phone calls.
- Videos are more engaging than text, making it easier to capture your prospects’ attention.
- You can easily share your prospecting videos with a single click—create a link, embed it on your website or in an email campaign, or send it directly to your prospects.
Cons:
- Free users will have limitations on video storage and length.
Pricing: You can start using Loom for free. If you need more advanced features and extra storage, paid plans start at $15 per user per month when billed annually.
Try Loom for Sales for Free2. Apollo.io
Apollo.io is an all-in-one prospecting tool that combines lead generation, prospecting, and sales automation into one streamlined tool. This allows you to find high-quality leads, connect with them, and track engagement.
It has a massive database of B2B contacts, including roughly 275 million contacts and 73 million companies, plus advanced search filters to target your ideal customers, an email finder to get verified email addresses, and email sequences or automated follow-up emails to personalize your outreach.
Features:
- AI-powered lead scoring: Prioritize leads based on engagement and how likely they are to convert.
- Email automation: Schedule and automate personalized email sequences to engage prospects at scale.
- Advanced search filters: Narrow your search based on industry, company size, revenue, location, and more for ultra-targeted outreach.
Pros:
- Tracking when and how prospects engage with your emails provides insight into your outreach efforts.
- Automating repetitive tasks like email sending and follow-ups frees up your time for more strategic activities.
Cons:
- The data may not always be 100% accurate.
- The pricing can increase exponentially depending on the number of users.
Pricing: You can start using Apollo.io with the free plan. For more advanced features, paid plans start at $49 per user per month when billed annually.
3. Cognism
Ever felt like your sales prospecting efforts were just like throwing darts in the dark? The sheer volume of leads can be overwhelming, and it’s easy to get lost in a sea of unqualified prospects. Cognism is a sales intelligence platform that can ease this stress. It helps you identify, engage, and convert high-value target accounts. One of its unique selling points lies in its ability to provide deep insights into those target accounts. It goes beyond surface-level information and gives you decision-maker contact details, industry trends, and engagement data.
Features:
- General Data Protection Regulation (GDPR) compliance: Go beyond standard contact list tools and ensure your data is GDPR-compliant with Cognism’s real-time updates.
- Intent data: Identify prospects actively looking for solutions like yours based on online behavior.
- Sales-trigger alerts: Get notified when a prospect may be more receptive, such as when the company receives new funding or hires a new executive.
Pros:
- Cognism consistently updates and verifies its data.
- Coverage of international markets makes it ideal for companies looking to expand globally.
Cons:
- It can be expensive, especially for smaller businesses.
- There’s a steep learning curve for beginners.
Pricing: Contact Cognism for customized pricing.
4. Gong
Gong is a revenue intelligence platform that captures and analyzes your sales interactions. It listens to every sales conversation—whether it’s a call, a meeting, or an email—and then tells you exactly what’s working, what’s not, and how to close more deals. It also uses AI to record and break down conversations, offering insights into prospect behavior, sales pipeline health, and team performance.
Features:
- Call recording and transcription: Easily review and analyze conversations, which Gong automatically records and transcribes.
- AI-powered insights and sales coaching: Leverage AI to identify specific moments in calls or meetings where sales reps can improve.
Pros:
- Gong integrates with hundreds of sales tools to help you build lasting relationships, streamline sales operations, and enhance productivity.
- Data-driven insights help you improve your sales performance and coach sales professionals.
Cons:
- Transcripts may not be accurate sometimes, especially when it comes to distinct dialects and accents.
- Pricing isn’t transparent.
Pricing: Contact Gong for customized pricing.
5. Seamless.AI
Seamless.AI is an AI-powered B2B sales prospecting software that finds contact details based on your ideal customer profiles. It scours the internet to access details like their phone numbers and emails.
Features:
- Real-time B2B leads: Use “Google for sales reps” to find the most up-to-date contact information for your ideal customers.
- Chrome extension: Install the extension to get insights into your leads on the go.
- AI-powered writing tool: Craft your prospecting messaging for upsell emails, social media posts, cold call scripts, and more using the built-in AI tool.
Pros:
- Since it unearths the data in real time, Seamless.AI offers up-to-date prospect details.
- The user interface is intuitive, modern, and easy to navigate.
Cons:
- Pricing isn’t transparent—you have to contact the sales team for a customized quote.
- It’s primarily a lead generation tool, so you may find it lacking in lead nurturing features.
Pricing: You can start with the free plan for up to 50 credits. Each credit allows you to access one contact or email. Paid plans with more advanced features are quote-based.
6. Brandwatch
Do you want to be privy to every whisper and shout-out your brand gets on the internet—no more missing out on potential leads or customer feedback? Brandwatch may be what you need. It’s a social media listening and management platform that helps you track conversations around your brand and industry, brand sentiment, and other trending topics. You’ll get real-time insights into what your prospects are discussing, so you can tailor your prospecting messages to appeal to your audience directly.
Features:
- Social listening: Track conversations about your brand and industry across the web, including social media platforms, online forums, blogs, and more.
- Social content calendar: Schedule and post your social media prospecting content directly from Brandwatch—all from a single dashboard.
- Potential customer outreach: Respond to prospects wherever they are directly from the Brandwatch dashboard.
Pros:
- When you know what prospects care about, you can customize your pitch to align it with their expectations.
- Brandwatch pulls data and conversations from different sources, giving you a holistic view.
Cons:
- Some users suggest they have faced problems and bugs.
- It lacks direct sales prospecting tools like email automation or CRM integration. You’ll need third-party tools to sustain your sales strategy.
Pricing: Contact Brandwatch for customized pricing.
7. Salesloft
Salesloft is an AI-powered revenue engagement model that helps you manage your sales pipeline, track interactions, and prioritize your leads based on their likelihood of conversion. From email sequences to call reminders, Salesloft keeps track of every step in your sales process, allowing you to focus on building relationships with your prospects.
Features:
- Automated cadences: Set up personalized sales cadences with automated follow-ups and reminders so you never miss any touchpoint in your sales pipeline.
- Multi-channel engagement: Integrate with LinkedIn Sales Navigator and connect with prospects via email, phone, LinkedIn, and more.
- Deal management: Integrate your CRM to identify potential risks and opportunities and stay updated on deal progression.
Pros:
- Salesloft is an all-in-one sales prospecting platform with extensive features like deal insights, pipeline management, and sales forecasting.
- Get real-time insights into deal progress and how prospects respond to your sales efforts.
Cons:
- With so many sales prospecting features in one tool, it can get overwhelming.
- While it has a user-friendly interface, there’s a steep learning curve.
Pricing: Contact Salesloft for customized pricing.
8. Wingman by Brainsell
Wingman is like having a coach by your side during every sales call—one that doesn’t interrupt but provides the advice and insights you need to smooth out the process. It’s a sales enablement platform that analyzes your sales calls in real time and provides cues and tips based on each conversation.
Features:
- Call recording and transcription: Automatically transcribe, record, and analyze your calls and the performance of your sales team.
- Game tapes: Create and share playlists of winning sales tactics to guide your team through handling specific objections, questions, or scenarios during calls.
Pros:
- Integrations with business tools like HubSpot, Salesforce, and Pipedrive, allow you to access important customer data at opportune moments.
- Wingman’s setup is straightforward and takes just a few seconds.
Cons:
- Low-quality audio or poor internet connections can hinder transcription accuracy and real-time insights.
- It’s relatively expensive, making it unsuitable for small businesses.
Pricing: Wingman starts at $90/rep/month when billed annually.
9. Lusha
Lusha is a data enrichment and prospecting tool that helps sales teams find accurate, up-to-date contact information for their leads. Its focus is on delivering verified contact data and its ability to pull real-time, direct contact information from multiple sources right when you need it.
Features:
- Technology filter: Target prospects based on their tech stack, making your outreach more precise and relevant.
- Intent analysis: Analyze a prospect’s behavior and gauge how likely they are to buy from you, so you can tailor your offer to match their expectations.
- Enrich your CRM: Push contact lists to your CRM and enrich them with data to score, route, and update your pipeline in one click.
Pros:
- Lusha can adapt to the needs of both SMBs (small and mid-sized businesses) and large enterprises.
- It has a browser extension that makes it simple to collect contact details while prospecting online.
Cons:
- The free plan limits the number of emails and phone numbers you can extract.
- Lusha pricing increases exponentially with the number of users and credits per year.
Pricing: Paid plans start at $36 per month/user when billed annually.
10. LinkedIn Sales Navigator
With LinkedIn Sales Navigator’s advanced search capabilities, sales representatives can discover prospects and build relationships. You get lead recommendations and the ability to track prospect activity.
Learn about target accounts, connect with decision-makers, and use data from LinkedIn’s community of over one billion global members. You’ll get insights to guide your outreach, and you can organize your information with its CRM and other integrations and updates for data validation.
11. ZoomInfo
ZoomInfo’s all-in-one business data and intelligence platform can identify and qualify prospects as they begin researching solutions like yours. It delivers accurate contact and company information and buyer intent data. Plus, it integrates with popular CRM systems.
You can use ZoomInfo to access millions of company and contact profiles and real-time sales alerts. It works with your sales and marketing software to set up an automated workflow for engaging your new prospects.
12. Hunter.io
Hunter.io is a tool for finding and verifying email addresses of B2B prospects based on website domains. Once you find the correct email addresses, it has the functionality to send cold emails directly from the platform.
You can also use Hunter.io to schedule follow-ups and get reports about the effectiveness of your campaign performance. It integrates with CRMs and Google Sheets.
Round out your sales prospecting toolkit with Loom
The right sales prospecting tools can help you streamline your sales process, reach qualified leads with a precise pitch, and close more deals.
Whether automating outreach, gathering prospect data, or using AI-driven sales prospecting insights, the right sales tools help you optimize lead generation and your sales strategy.
Use Loom to further add a personal touch to your sales outreach by creating engaging, personalized video messaging that stands out, cuts through the noise, and leaves a lasting impression on your prospects.
Ready to stand out amid the sea of text-based emails? Make your sales prospecting more effective, engaging, and human with Loom.
Try Loom for Sales for Free