The ultimate guide on how to run an effective meeting

You’re attending a meeting where people seem restless—half are unsure why they’re there, while discussions go in circles without any clear outcome. By the end, everyone walks out drained, wondering, “Did we actually accomplish anything? We’ll need to schedule another meeting to wrap this up.” 

Contrast that with an organized, engaging meeting where each person knows their role, contributes meaningfully, and leaves with clear action points. The latter sounds much better, right? Productive meetings aren’t just about sticking to a schedule and ensuring they end on time—they foster focused collaboration that leads to tangible results. 

Discover how to run an effective meeting with best practices for both in-person and virtual settings, plus the tools to ensure every discussion drives action.

4 steps to run a successful meeting

How do you run meetings that move your project forward rather than turning out to be another waste of time? Here are some steps for running effective meetings: 

1. Set a clear agenda

A movie without a plot doesn’t paint a very appealing picture. Imagine characters just meandering about, having conversations that make no sense. 

Now, imagine this happening every week or at daily stand-up meetings with your team. It would lead to utter frustration and an unproductive workspace. This is what happens when meetings don’t have a clear agenda. A new survey by Atlassian found that meetings are ineffective 72% of the time

Setting a well-structured agenda that outlines clear goals and discussion points keeps things on track and ensures everyone leaves with a purpose. Attendees know what to expect, stay focused, and spend their valuable time wisely.

Using AI-powered meeting tools to auto-generate and distribute agendas in advance ensures everyone is aligned before the meeting even starts and reduces manual prep time.

So, how do you build a clear agenda that turns your meetings into productive discussions? Here are some actionable tips: : 

Pro tips: Set up an AI-powered meeting recording tool (like Loom) to automatically transcribe and summarize your meetings. Use Loom to record a pre-meeting agenda walkthrough, so everyone can review the agenda and context in advance.

Sending your team a pre-meeting video lets you walk through the agenda points with annotations for context and visuals, creating clarity before they even join the call. 

Let’s say you’re planning a product launch and need to cover market research data, customer personas, and budget forecasts. You can walk through these points ahead of time by recording a Loom video. You can explain details as you would in person, adding annotations to indicate which data points or strategies matter most.  

Your colleagues can rewatch the video at their convenience, as often as necessary, so they can attend the meeting confident and well-prepared.

2. Invite the right participants and encourage participation 

You’re in a packed meeting, but only a handful of people are speaking. Half the room looks bored, and the other half is checking their phones. Including too many people—or worse, the wrong people—can turn even the most promising meeting into a productivity black hole.

The solution is to invite only the relevant team members directly responsible for or impacted by the meeting’s outcome. For team members who don’t need to participate but must remain informed, sending them a Loom video summary or using AI-powered meeting summaries to keep them in the loop can be a great solution. Highlight key points from the meeting, giving your colleagues a clear, concise overview without needing to sift through lengthy notes.

Once you’ve got the right people, it’s all about creating an environment where everyone feels they can contribute. 

Here are some tips to encourage people to speak up and share innovative ideas:

Pro tip: Use tools like Loom for asynchronous input and alignment. Encourage team members who need time to reflect before speaking to share insights via Loom video responses before or after the meeting. Leverage AI-generated recaps to automatically share meeting notes and action items with stakeholders via Confluence or Slack integrations.

This will help you include voices that might otherwise get overshadowed in live discussions, accommodate diverse communication styles and time zones, and streamline follow-ups.

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3. Stay on topic

Just under 40% of attendees fall asleep during meetings. Imagine what happens to the other 60%—zoning out, scrolling, or constantly checking the clock. 

Meetings that lose focus can be draining. Staying on topic can make all the difference between a productive meeting and one that puts half the room to sleep.

One way to stay on topic is by assigning a facilitator to keep things on track. The facilitator will monitor the discussion and steer conversations toward the set agenda if they stray. 

For longer, unrelated discussions, use a tool like Loom. If a colleague has insights on an upcoming project’s side issue, they can record a video and share the Loom link afterward. Team members can watch it on their own time, leaving the live meeting focused and on point. Similarly, timestamped automated meeting notes allow team members to jump directly to the relevant sections of the meeting recording, rather than watching the entire session.

4. Summarize action items

Your meeting went well. Everyone stayed on track according to the agenda and contributed to the discussion. However, momentum can still fade if no one knows what to do next. 

Summarizing action items at the end of each meeting prevents this common pitfall by ensuring everyone walks away with a purpose. 

It involves giving everyone a clear map with tasks, each with a clear owner and timeline. Specific deadlines add accountability and urgency so that tasks don’t get lost or indefinitely postponed. AI-powered meeting tools (like Loom) can automatically identify, assign, and log action items, reducing manual note-taking and follow-up.

Pro tip: Use Loom to record your action items and make meeting notes actionable with video. Plus, Loom AI will automatically identify action items and send a summary to all participants, which can be pushed to Confluence for collaborative follow-up. AI-generated summaries and action items also make it easier for absentees to catch up and for teams to stay aligned on priorities.

As you speak, Loom’s AI picks up on phrases like “Let’s have Taylor draft the outline by Thursday” or “Jessica, you’ll coordinate with the design team.” 

Loom automatically logs these as actionable tasks, so your team has a clear, AI-generated list of what needs to happen next—no guesswork, no missed details.

Best practices for running in-person meetings

How do you get the most out of an in-person gathering? Think of it as setting the stage for a play: A successful meeting requires clear roles, a plot, and no random surprises.

Here’s an overview of good meeting practices for running in-person meetings: 

Best practices for running virtual meetings

Virtual meetings have their fair share of pitfalls, including endless audio lag, mysterious echoing, or “Can you hear me now?” struggles. It doesn’t have to be this way. 

With a few tweaks, virtual team meetings can be just as productive and even more convenient than in-person meetings. Here’s how to get it right:

Try Loom’s AI-powered meeting notes to keep everyone aligned and make your next virtual meeting more productive.

Tools and resources for effective meetings

The right tools not only make meetings more efficient but also help teams collaborate before, during, and after meetings, whether in-person, remote, or async.

Loom 

Loom is a central hub for your asynchronous videos, meeting recordings, and AI-powered meeting notes. It also natively integrates with Confluence and Jira, so meeting outcomes become actionable tasks and searchable documentation without manual copy-pasting.

Using Loom for asynchronous videos lets you capture your screen, webcam, or both, which makes it perfect for product demos or visual updates. You can skip a meeting but still get all the details and context in just a few minutes—no schedule conflicts, no time wasted. 

Need to walk your team through a project update? Decline the meeting and record a Loom video instead. Send it to multiple team members simultaneously by copying and pasting a quick shareable link or embedding it in email and communication tools like Slack. Team members can watch at their convenience, freeing up live meeting time for real-time collaboration rather than repetitive updates. 

If you prefer live discussions, Loom’s Meeting Recorder & Note Taker enables you to record any meeting (Zoom, Google Meet, Teams). Loom AI will then generate summaries, chapters, and clearly assigned action items. Recaps are automatically sent to invitees and shared through a Confluence page for collaborative follow-up.

Features: 

Pricing: You can use Loom for free to record up to 25 videos and meeting recordings. For more advanced features and unlimited recordings, paid plans start at $15 per user per month when paid annually. 

Miro 

Miro is an online collaborative whiteboard that allows teams to brainstorm, plan, and visually map ideas in real-time or asynchronously. It works as a virtual canvas everyone can see and interact with—making remote meetings engaging and action-oriented. 

Features: 

Pricing: There’s a free forever plan. Paid plans start at $8 per member per month billed annually. d annually. 

Fellow 

Fellow is an AI-powered meeting management tool that helps you set agendas, assign action items, and document decisions in one place, reducing the chance of post-meeting confusion or forgotten tasks.

Features: 

Pricing: Paid plans start at $7 per user per month, billed annually. A free plan allows up to five meeting recordings per user. 

Otter.ai

Otter.ai is an AI-based meeting note-taker that records and transcribes meetings and creates searchable summaries and action items.

Features: 

Pricing: Paid plans start at $8.33 per user per month, billed annually.

Fireflies.ai

Features: 

Pricing: Free. Paid plans start at $10 per user per month when billed annually.

Make every meeting count with Loom

Meetings don’t have to be the usual productivity drain. By setting clear agendas, inviting the right people, and wrapping up with actionable next steps, your meetings can better align your team and genuinely move projects forward, in-person or online.

With Loom’s AI-powered meeting notes, you can automatically generate summaries, chapters, and action items, making it easy for everyone to stay aligned and follow up, whether they attended live or not.

Try a new approach to your next meeting: Start by setting up AI-powered meeting notes with Loom, set an agenda with clear goals, keep it concise, and let Loom capture your action items. Leverage Loom’s Confluence and Jira integrations to collaborate on meeting notes and next steps. Use your shared notes and Loom videos to embed previews of complicated meeting topics in agendas, share follow-ups, or summaries visually.

Ready to enhance your meeting efficiency? Use Loom to create impactful and collaborative meetings that move work forward. Start a free trial today! 

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