Humans have always been visual creatures. From cave paintings to the latest viral TikTok trend, visuals have been our go-to mode of communication. Creating engaging videos can still seem daunting with the hours required for scripting, filming, and editing.
Luckily, AI is here to change that.
Imagine entering a text-based script, and moments later, a professional-looking video appears, complete with voiceovers, background music, and engaging visuals. Or picture yourself removing awkward pauses from a video clip with just a click of a button.
These are not futuristic concepts—they’re the capabilities many AI-powered video tools like Loom’s screen recorder and Synthesia’s text-to-speech tools offer today. Explore the best AI video tools for content creation and discover what features to consider when selecting one.
What to look for in an AI video tool
When choosing an AI (artificial intelligence) video tool, consider factors like ease of use, AI-powered video editing, and automatic caption and transcription generation. All these elements help you create high-quality video content, including explainer videos, social media posts, and tutorials, without extensive editing or technical expertise. Here’s a closer look at the features to look for in an AI video creation tool:
User-friendly interface
In a world where time is money, AI video tools automate editing and make the video creation process seamless and quick. They allow you to focus on the creative side of production rather than worrying about complex tasks or software features.
Look for a platform that offers a clean, intuitive interface, including a simple layout with easy-to-navigate menus and clear instructions, allowing even beginners with minimal technical skills to create professional videos.
AI-powered video editing features
You just finished recording a video presentation for your team. As you’re watching it, you notice a few awkward pauses, some “ums” and “ahs,” and a couple of lengthy segments that could be trimmed.
In the past, this meant spending hours sifting through footage to make those edits. Today, AI video tools like Loom have AI-powered video editing features that automatically detect and remove awkward pauses, improve audio quality, and trim unnecessary sections, reducing considerable editing time.
It’s equally important to look for features like automatic transcription and caption generation to make your videos more engaging and accessible.
Customization options
While AI tools automate editing, look for ample customization options to tweak elements like text, colors, and transitions to maintain creative control, including your branding and style.
AI tools like Pictory and Descript even offer editable templates to accelerate the content creation process while still giving you control over your content and branding.
Collaboration features
Collaboration features are essential when working with a team to streamline communication and feedback. Consider tools that allow multiple users to edit videos in real time, provide feedback directly on specific moments, and offer cloud-based storage for easy access and sharing, especially in remote or hybrid work workspaces.
With Loom, teams can react to videos with emojis, add time-stamped comments, and share video content with a single click across platforms like Slack, Gmail, and more.
1. Loom
Tired of spending hours editing videos just to communicate a simple idea or update? Loom’s AI-powered screen recording tool might just be the perfect fit. Record your screen, webcam, and microphone simultaneously—just press “Record” to capture your message, and when you’re finished, Loom instantly generates a shareable link for your video.
Loom’s AI takes care of the rest—transcribing, summarizing, and even removing awkward pauses for professional polish. Once you share the video, recipients can watch it and respond at their convenience. They can also react with emojis and leave comments at specific timestamps in the video.
Loom is especially popular with remote and hybrid teams for recording quick video presentations, explainer videos, training videos, feedback, tutorials, and personal messaging.
Features:
- Speech-to-text for captions: Generate accurate captions in real time with Loom AI’s transcription to make your video message more accessible.
- AI workflows: Auto-generate project summaries, documentation, and messages based on your video content to easily move forward with key points.
- Engagement and accessibility: Add calls to action, titles, summaries, and chapters to your videos.
- Efficient task creation: Extract actionable insights from your video, including auto-generating tasks so your team gets all crucial info from their communications.
- AI-based editing: Loom’s AI video editor automatically removes filler words like “um” and “uh” and trims awkward pauses.
Pros:
- The simple interface has a minimal learning curve suitable for all skill levels.
- Loom is available on both desktop and mobile and integrates with tools like Slack and Gmail.
Cons:
- Users will need third-party tools for some advanced video editing features.
- The free plan offers limited storage.
Pricing: Get started for free to create up to 25 videos. Paid plans with more advanced features and video storage start at $15 per user per month when billed annually.
Try Loom AI for Free2. InVideo
Creators who struggle to turn a written script or idea into a video will like InVideo AI. It helps you create videos from scripts and text-based prompts—complete with visuals, subtitles, voiceover, and music. All you need to do is describe your video idea and provide additional details like the video length, preferred accent, and the platform where you plan to post your content.
Features:
- Edit with text prompts: Just enter a text prompt describing the changes you want to make to the video, and Invideo will apply them automatically. There’s no need to edit the video manually.
- AI-powered translations: Translate your content in over 50 languages using a simple text prompt.
- Voice cloning: Automatically clone your voice, eliminating the need to record videos from scratch.
Pros:
- The intuitive interface makes it easy for everyone to create videos without experience.
- Invideo offers more than 5,000 ready-to-use templates, making the video creation process even more accessible.
Cons:
- Video rendering can be a bit slow.
- Invideo is a specific tool that’s best suited for creating short social media videos.
Pricing: Paid plans start at $20 per month for 50 minutes of AI video generation per month. There’s also a freemium plan that allows up to 10 minutes per week of AI generation.
3. Pictory
Pictory bridges the gap for creators who want engaging videos from existing content—like blog posts, transcripts, music, PPT, or even images—automatically creating shareable videos from written material.
Features:
- AI subtitles and captions: Automatically create subtitles and captions for your videos.
- Extensive stock media library: Infuse dynamic elements into your videos from Pictory’s vast library of stock images, video clips, and music tracks.
- AI-based summarization: Summarize longer videos or text content into short, digestible highlights.
Pros:
- Just enter your script and pick from pre-existing templates, then Pictory does the rest.
- Pictory is best for repurposing existing content into video formats to maximize reach.
Cons:
- Relying on stock images and videos may make your videos appear generic rather than personalized.
- There’s limited variety or realism in the AI voice options to suit different tones.
Pricing: Pictory offers a 14-day free trial. Paid plans start at $19 per user per month and include up to 200 video minutes.
4. Colossyan
Colossyan offers hundreds of templates so you can easily put a professional spin on your videos without editing experience. This includes converting your PDFs and PowerPoint presentations into videos to modernize your company’s documentation and make it more engaging.
Top features:
- AI script writer: Don’t get stuck on a blank page. Colossyan’s AI script generator comes with customizable tone and grammar checks.
- AI avatars: Use AI avatars in your videos and create conversations between two or more avatars for interactive training.
- Language and accent support: Help global viewers feel more included with support for over 70 languages, as well as various accents, intonations, and speeds.
Pros:
- Professional-looking templates
- Multilingual support
- Powerful features to create internal communications
Cons:
- Colossyan offers a free trial only—no free plan is available.
- This platform is expensive compared to alternatives.
Pricing: Plans start at $27 per month for one user.
5. Synthesia
Synthesia’s AI video generator frees you from the hours spent scripting, filming, and editing videos. It crafts videos using AI avatars and voiceovers—no cameras, actors, or production crew needed. Your text-based scripts come to life in spoken-word videos with realistic digital avatars, which come in different appearances and speak over 140 languages and accents.
Features:
- Script-based video creation: Simply type your script and select an avatar, and Synthesia generates the video—it’s as easy as creating a document.
- Pre-designed templates: Choose from 300+ templates for different use cases, including training, marketing, internal communications, and more.
- Customizable backgrounds and graphics: Add your own images, logos, and backgrounds to create a branded experience.
Pros:
- You don’t need any filming equipment, crews, or editing skills to use Synthesia.
- It’s ideal for creating localized content, with support for multiple languages, accents, and a range of realistic avatar appearances.
Cons:
- Synthesia is script-driven, so you can’t record live videos.
- The AI-based avatars may lack human nuances.
Pricing: Synthesia is free to start; paid plans that include more avatars start at $18 per user per month.
6. Runway ML
Runway ML is a machine learning–based platform that makes advanced video editing accessible to everyone. It provides an all-in-one suite that simplifies complex editing tasks, including background removal, modifying images, applying motion to images, and text-to-video generation.
Features:
- Text to video: Generate images and even entire scenes from text prompts to visualize concepts without shooting live footage.
- Generative audio: Add voiceovers and dialogue to your videos with AI-powered text-to-speech and lip-sync options.
- Multi-motion brush: Highlight and animate up to five specific areas in your video, adding motion effects to static objects.
- Creative variations: Change settings like location, lighting, and characters’ appearance to test different styles and ideas.
Pros:
- Real-time collaboration and project co-editing features make it perfect for remote workspaces.
- Runway ML offers many pre-trained models—ready-made machine learning models for image, audio, text, and video—so users can experiment without training models from scratch.
Cons:
- Some of the advanced tools may take a bit of practice for new users.
- Runway’s AI tools require a robust device with strong processing power and memory—making it less than ideal for users with lower-end equipment.
- Projects with heavy effects will take a while to render, which might slow down your workflow.
Pricing: Runway ML offers a freemium plan for standard features. For more credits and advanced features, paid plans start at $12 per user per month, billed annually.
7. AI Studios by DeepBrain
AI Studios eliminates hours of recording, editing, and perfecting videos with solutions like text-to-speech with AI voiceovers, realistic avatars, video cloning, and more to help you create videos for marketing and training purposes. Input your text or upload PPT slides, choose an avatar out of 150+ options, and AI Studios will generate a video for you within minutes.
Features:
- Multi-language support: Create videos in over 80 languages with natural-sounding AI voices.
- AI editor: Use the AI editor to create multi-avatar scenes, simulate interactions between them, and add movements and gestures to the avatars.
- Synchronized workspace: Collaborate with your team on video projects or share a link once you finalize the video.
Pros:
- You don’t need any prior video editing experience to navigate its user-friendly interface.
- It’s great for producing multiple videos in different languages or for various audiences.
Cons:
- While customizable, avatars lack natural expressiveness.
- It offers a limited customization option with few options to create highly expressive videos.
Pricing: AI Studios starts at $24 per month when billed annually.
8. Lumen5
Lumen5 is an AI-driven video creation platform that makes it incredibly easy to turn text into video. You can enter your blog’s URL, upload a PDF file, enter text manually, or just share an outline—Lumen5 has an AI tool to create a script for you and generate a video. Lumen also supports talking head videos, allowing you to include callouts, an on-screen presenter, and cutaways into your video to enhance engagement.
Features:
- Text-to-video conversion: Input your text, and Lumen5’s AI will automatically suggest relevant visuals and layouts.
- Customizable templates: Choose from various editable video templates for different use cases, like promoting a new feature or making an announcement.
- AI-driven storyboarding: Visualize how your content will flow in video format using the automatically generated storyboard based on your text.
Pros:
- Lumen5 offers an intuitive drag-and-drop dashboard to create professional-looking videos easily.
- It offers a great selection of icons and stock footage you can use in your videos.
Cons:
- The first two plans don’t let you create branded content—to add your brand’s watermark, you’ll have to opt for a much pricier plan.
- Rendering the video may take time due to the processing power required to combine media, text, effects, and transitions.
Pricing: Lumen5’s initial freemium plan allows up to five videos per month. For fewer limitations and more features, paid plans start at $29 per user per month when billed monthly.
9. Wisecut
Wisecut is an AI video editor that sifts through your videos to extract key moments and turn them into viral-worthy social media clips. Editing the videos is also a breeze with its “storyboard-based” dashboard that allows you to edit videos directly through text.
Features:
- Auto captions and translations: Generate accurate subtitles and translate them into multiple languages.
- AI-based silence removal: Automatically detect and remove silent pauses from your video.
- Smart background music: Add music to your video based on its content while performing audio ducking, which includes lowering the volume when someone is speaking.
Pros:
- Wisecut is an excellent tool for brands looking to hone their video marketing strategy and get instant social media fame.
- It’s pretty cost-friendly relative to many of its counterparts in the market.
Cons:
- It’s a video editor, not a video recorder or creator.
Pricing: Wisecut paid plans start at $10 per month, billed annually. The freemium plan allows up to one hour per month of video recording.
10. Elai.io
Elai is an AI-driven video content generator that offers features like text-to-video conversion and lifelike avatars to help you create professional videos in bulk. Interactive elements like quizzes and branching scenarios—leading to different paths and outcomes—make it particularly suited for sales enablement, training, and educational content.
Features:
- Multi-language videos: Clone your own voice in over 28 languages or choose AI voices in over 75 languages and 450 accents to create videos for an international audience.
- Different avatar types: Choose from various avatars based on your use case, including selfie, studio, photo, and animated mascot.
Pros:
- Its quizzes and branching features are great for customer education and employee learning.
- Elai is ideal for multilingual audiences.
Cons:
- The template-based designs may not work for complex storytelling.
- Some features can be glitchy and slow down video production.
- Elai can get pricey, with a limit of only 15 minutes a month on the starter plan.
Pricing: Paid plans start at $23 per month when billed annually for up to 15 minutes per month. The free plan allows only a one-minute free credit per month.
11. Vidyo.ai
Vidyo is an AI-based video repurposing platform that helps you turn your long-form videos into bite-sized short videos for social media virality. Its automatic transition and framing features make it especially suitable for creators and marketers looking to maximize their video content’s reach without spending hours editing.
Features:
- Social media scheduler: Schedule social media posts in advance and automate posting to up to six social media channels.
- Auto scene and transition editing: Leverage features like scene change detection and apply smooth transitions automatically to eliminate manual edits.
- Quick multicam syncing and framing: Use the AI editor to sync footage from multiple cameras and automatically frame the video to keep the focus on key areas.
Pros:
- It saves significant time by removing filler words and awkward pauses automatically.
- Vidyo offers platform-specific templates to create viral-worthy social media videos.
Cons:
- The freemium plan limits video rendering to a maximum resolution of 720p.
Pricing: Paid plans start at $16 per month when billed annually.
10 tips for maximizing efficiency with AI video tools
Start with clear goals. Understanding what role videos play in your business is key to choosing the right AI video maker for the job. If you’re focused on internal communications and personalized outreach, a tool like Loom is best. But if your goal is to create quick clips for social media, you might prefer Opus Clip.
Brainstorm scripts. Even if you’re using an AI-generated video script, customization is essential for keeping your videos focused and cohesive.
Keep it concise. The Sprout Social Index Report found that two-thirds of consumers find short-form videos to be the most engaging form of content on social media. Keep your content short and sweet to maintain attention.
Use high-quality visuals. Look for video creation tools that record in at least high definition (HD). For example, the Loom free plan records in HD, while paid plans record in up to 4K resolution. If you use AI video generators, look for libraries of professional-level stock footage or high-quality, AI-generated videos that look realistic.
Add a CTA. Make it clear what you want your viewers to do after they watch your video by adding a CTA. Some AI video editors, like Loom, allow you to embed auto-CTA links directly into your videos to make it even easier for viewers to take the next step.
Track your results. Keep an eye on how your videos perform and adjust as necessary. Measuring video engagement is also important for training videos and team updates. Tools like Loom allow you to see who hasn’t watched your video yet, giving you a chance to follow up.
Start small. You don’t need to overhaul your entire video strategy or team collaboration workflow overnight. Start with small steps to gradually integrate AI tools into your process, gain confidence, and experiment with different ways to use AI to your advantage.
Create impactful videos effortlessly with the right AI tools
You post an engaging video on your social media channels. The next thing you know, everyone’s sharing, commenting, and creating their own interpretations. This is the kind of buzz that great video content generates—captivating, memorable, and, most importantly, shareable.
With AI video tools in your tool kit, your video marketing strategy can produce that level of excitement effortlessly, and within a few minutes. You can streamline your video creation process and turn recording and editing into a seamless, one-click task.
To create high-quality videos with realistic AI avatars and voiceovers, Synthesia is a suitable option. Pictory and Lumen5 are solid text-to-video AI video makers.
For those seeking a tool that lets you add a personal touch to your content, Loom stands out from the rest. The AI screen recorder captures your webcam, your screen, or both simultaneously, making it perfect for adding cues, gestures, and a level of engagement that feels personalized and authentic.
When you’re finished recording, Loom’s AI-powered features handle the editing, adding speech-to-text captions and transcriptions, removing filler words and pauses, and adding other enhancements to make your video polished and ready to share.
Forget long-winded meetings or static presentations—unleash the power of AI in your video production with Loom.
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