It’s late Tuesday evening, and most of your marketing team is still hunched over their laptops. Everyone’s desperately trying to pull together last-minute analytics and put the final touches on tomorrow’s big presentation. Sound familiar?
If your marketing team is constantly bouncing between campaign optimization and publishing outreach content without a moment to breathe, know this: there’s a better way. Using artificial intelligence (AI) marketing tools can make a night-and-day difference in your team’s productivity. The 2022 State of AI Marketing for Small Business report by Unbounce found that 97% of small businesses reduced time spent on marketing tasks thanks to AI tools.
Of course, choosing the right tools for your team presents a whole new challenge. Discover 14 of the best AI marketing tools, plus how to add them to your current tech stack and take your team to the next level.
Best AI marketing tools for content creation
Video is a powerful tool, and 87% of video marketers attribute leads to their video content. But if a lack of time or experience is holding you back from creating video testimonials, product demos, and product launch videos, the following AI marketing video software and copywriting tools make content creation easier.
1. Loom
Loom is the perfect AI marketing tool to help you get your video marketing strategy off the ground. Use Loom’s screen recorder to create engaging videos that clearly explain complex products or features, whether customer-facing or shared with your teammates.
Put the final touches on your videos with Loom AI—it automatically removes filler words and awkward pauses that might muddle your messaging. Loom AI also generates video titles, summaries, and promotional messages ready to embed in an email or post on social media.
Loom AI workflows make internal communication easier and more accessible. Turn your videos into text documents to log bug reports or save SOPs, record personalized feedback, and share project updates.
Features:
- AI video editor: Record your video in one take with AI tools, write video titles, add calls to action (CTAs), and generate video summaries.
- Embeddable CTAs: Give viewers clear next steps by adding a CTA button to your videos and linking to a lead gen form, ecommerce store, or product demo sign-up page.
- Internal collaboration support: Use Loom to record videos for your team, including feedback, project updates, how-to guides, and even recorded Zoom meetings.
- Video marketing metrics: Discover which videos engage your audience the most with Engagement Insights reports on completion rate, CTA conversion rate, video views, and view times.
Pros:
- AI-powered analytics track viewer engagement and provide valuable marketing insights.
- Recording quality of up to 4K with paid plans and 720p with the free plan.
- Loom Chrome extension, iOS and Android app, and Windows and Mac desktop app let you record anytime, anywhere.
Cons:
- You’ll need a paid plan to access Loom AI features.
Pricing: Free plan, with paid plans starting at $15 per user per month when billed annually.
Try Loom for Marketing for Free2. Jasper
Need a way to quickly create content without sacrificing quality? Jasper AI is a content marketing tool that uses ChatGPT-4 and other AI technology to generate anything from blog posts to social media ads.
Features:
- Multi-format content creation: Describe the content you want to create and let Jasper do the rest—or start with a blog post, email, paid ad, or other content template.
- Brand voice alignment: Tell Jasper how your brand sounds and it generates content to match your voice and tone, reducing the need for future editing.
- Multiple integrations: Connect Jasper to almost any tool, including Google Docs, Zapier, Surfer SEO, and Microsoft Word.
Pros:
- Jasper helps teams consistently publish content across multiple channels with numerous formats and templates.
- User-friendly interface makes it easy to create content with Jasper.
- Options to create unique, AI-generated images to complement content.
Cons:
- Pricing may be too steep for smaller teams or businesses.
- AI-generated content likely still requires human editing and fact-checking.
Pricing: Plans start at $39 per user per month when paid annually.
3. Canva
Who said design has to be difficult? Canva is an easy-to-use, AI-powered design tool that spices up your marketing content with rich illustrations and visual explanations.
Features:
- AI enhancements: Add a unique flair with AI-powered image enhancement, avatars, and video clips, plus AI-generated text that helps your designs stand out.
- Intuitive image editing tools: Easily resize, change colors, update fonts, and more with Canva’s built-in editing tools.
- AI text-to-image generation: Tell Canva what kind of image you need and its AI creates unique graphics and videos based on your text inputs.
Pros:
- Canva’s library of premade design templates and graphics reduces time spent on brainstorming and designing visual assets.
- User-friendly interface helps even non-designers create professional-looking graphics.
Cons:
- A paid plan is required to use some AI features.
- Advanced designers may find Canva limiting when it comes to creating custom graphics.
Pricing: Free plan, and paid plans start at $100 per user per year when billed annually.
Best AI-powered apps for content optimization
These AI content optimization tools take care of the finishing touches so you know you’re always publishing high-quality content.
4. Clearscope
Using natural language processing and machine learning algorithms, Clearscope helps you optimize your content for SEO.
Features:
- Actionable content insights: Get your content graded in real-time and receive helpful insights on how you can improve its ranking in search results.
- Competitor benchmarking: Analyze competing content and see where it falls in the search results with Clearscope’s thorough competitor analysis.
- AI-generated recommendations: Don’t start from scratch—use Clearscope’s recommended outlines and related questions to develop helpful content that both customers and search engines love.
Pros:
- Actionable insights help you improve content quality and search engine rankings.
- The user-friendly interface works just like a text-based editor: no learning curve required.
- Integrations include Google Docs, WordPress, and Microsoft Word.
Cons:
- Clearscope may be too expensive for small businesses.
Pricing: Plans start at $189 per month.
5. Hemingway Editor
With both a free and paid version, Hemingway Editor is an easy-to-use editing tool that uses AI to turn your text into punchy, action-inspiring copy.
Features:
- AI-powered editing: Rewrite and simplify your sentences using AI-powered edits.
- Readability scores: Create easily understandable content by checking Hemingway Editor’s readability and grade-level scores.
- Real-time recommendations: Strengthen your writing and take action on Hemingway Editor’s recommended edits to fix passive voice and unclear sentences.
Pros:
- AI editor reduces editing time while improving content quality.
- Hemingway Editor also provides recommendations for improving readability and clarity.
Cons:
- AI suggestions can sometimes miss the mark and alter the intended meaning of a sentence.
- Hemingway AI requires a paid plan.
Pricing: Free plan, and paid plans start at $8.33 per month when billed annually.
6. Originality AI
An advanced content analysis tool, Originality AI checks for plagiarism and AI-generated content while also fact-checking any claims.
Features:
- High-accuracy AI content checker: Use the most accurate AI and plagiarism checker, as identified by third-party studies.
- Plagiarism and fact-checking tools: Get links to matched websites for plagiarism checks and supporting links to avoid false positives.
- Full website scans: Audit your entire site and get a full plagiarism, fact-checking, and AI content detection report to help you remove and update troublesome content.
Pros:
- Content-checking tools help marketing teams maintain authenticity and quality.
- API integration connects Originality AI to other tools in your workflow.
Cons:
- Originality AI requires you to purchase credits or a plan.
Pricing: Plans start at $14.95 per month when paid annually or $60 for 6,000 credits.
Best AI marketing tools for campaign operations and insights
From campaign management to customer support chatbots, these timesaving AI tools deserve a spot in your toolbox.
7. HubSpot
One of the most popular digital marketing tools available, HubSpot offers AI-powered features alongside its Marketing Hub software that help you create content, chatbots, and even entire websites.
Features:
- AI content tools: Create content in a snap with HubSpot’s AI content writer, social caption generator, meta description generator, and more.
- Chatbot builder: Add a custom AI chatbot to your website with an easy-to-use workflow that helps you build a code-free chatbot.
- AI-powered website and SEO insights: Optimize your online content for lead generation and search by following the AI-generated recommendations.
Pros:
- HubSpot AI tools work seamlessly with its other digital marketing tools for an intuitive, all-in-one solution.
- A wide range of AI solutions—including data analysis, website generation, and a content writer—covers multiple marketing needs.
Cons:
- AI-generated content, websites, and chatbots likely need a human touch to reach quality goals.
Pricing: HubSpot Marketing Hub comes with a free plan, and paid plans start at $20 per user per month.
8. Bardeen
Use Bardeen to automate repetitive tasks sitting on your marketing team’s plate. The platform uses AI to customize your automations, pull data, and connect with your other marketing tools.
Features:
- AI-powered automation builder: Get started with automation templates or build your own using code or Bardeen’s no-code builder.
- Numerous integrations: Connect Bardeen to automate the apps you use most, including Google Sheets, Slack, LinkedIn, and Zoom.
- AI data scraper: Collect vital data on competitors and clients with Bardeen’s scraper that works on LinkedIn, Yelp, Crunchbase, Product Hunt, and other sites.
Pros:
- Highly customizable automations are flexible enough to fit almost any team’s needs.
- Templates and no-code builder reduce the learning curve for creating your own automations.
Cons:
- Advanced automations likely still require a steep learning curve to work properly.
- Integrations require a paid plan.
Pricing: Free plan available, and paid plans start at $10 per month when paid annually.
9. Optimove OptiGenie AI
Optimove optimizes your marketing workflows, and its OptiGenie AI toolkit further enhances personalization and efficiency for customer engagement.
Features:
- AI copywriting: Generate campaign copy for emails, social media, landing pages, and more.
- Customer journey optimization: Use AI to automate campaign analysis and gather data-informed recommendations to fix anomalies and maximize marketing impact.
- Predictive modeling: Skip the guesswork and predict how likely customers are to convert, churn, or renew.
Pros:
- OptiGenie automates more intensive marketing tasks by analyzing data and providing actionable insights.
- Predictive modeling applies data to future campaigns so you maximize impact right out of the gate.
Cons:
- Some AI features require a learning curve to use effectively.
- An overreliance on AI could result in negative impacts on marketing personalization.
Pricing: Contact Optimove for a price quote.
10. Evolv AI
Ever wondered why users aren’t converting? Evolv AI uses AI to pull insights that help you improve your user experience (UX) and increase sales.
Features:
- AI-generated UX recommendations: Analyze your digital experiences with generative AI and gain valuable optimization insights.
- Always-learning AI: Train Evolv AI by sharing your brand guidelines, previous user research and surveys, and more to gain personalized customer experience recommendations.
- AI-powered A/B testing: Discover which experiment results in the best performance with Evolv AI’s A/B test analysis and recommendations.
Pros:
- Evolv AI reduces the time and effort required to run A/B and multivariate tests.
- Actionable insights include hypotheses so you can double-check the AI.
Cons:
- Dependence on AI could reduce creativity when designing experiments.
- Pricing may be too high for smaller businesses and teams.
Pricing: Contact Evolv AI for a price quote.
Best AI marketing tools for social media and email marketing
Automate your customer interactions, product promotions, and events with these AI tools for marketers.
11. Chatfuel
Add AI-powered chatbot support to your social media channels and website with Chatfuel. It automates customer interactions to help you promote your products, resolve customer complaints, answer FAQs, and increase post-purchase engagement.
Features:
- Drag-and-drop AI chatbot builder: Customize your chatbot using the intuitive drag-and-drop builder, or use a template.
- Multichannel support: Reach your customers on Facebook, Instagram, WhatsApp, and your website with Chatfuel integrations.
- Conversational capabilities: Chats with customers based on keywords and Natural Language Processing for more natural, human-sounding conversations.
Pros:
- Chatfuel automates social media and website responses to improve customer satisfaction.
- Customizable templates make it easy to get your chatbot up and running.
Cons:
- Pricing is based on the number of conversations, which could push its cost out of reach for some businesses.
Pricing: Plans start at $19.99 for 1,000 Facebook and Instagram conversations per month.
12. FeedHive
Dive into social media management without breaking a sweat using FeedHive’s AI to generate content and hashtags, then post when your target audience is most active.
Features:
- AI content creation: Effortlessly create social content and improve your posts with AI-generated recommendations.
- Smart scheduling: Discover the best times to post on social media based on your audience’s activity and engagement.
- Analytics-driven insights: Predict how your social posts perform and discover what drives account growth.
Pros:
- AI-powered recommendations reduce time spent on creating engaging social content.
- Data-driven suggestions provide clear guidance on optimal times for posting and engaging with your audience.
Cons:
- Some plans limit how far in advance you can schedule social media posts.
- AI performance prediction and hashtag generation require the slightly more expensive Brand plan.
Pricing: Plans start at $15 per month when paid annually.
13. Seventh Sense
Seventh Sense’s AI analyzes audience behavior and other data to optimize email send times and improve open rates.
Features:
- AI-optimized send times: Discover the best frequency and times to send emails to individual recipients with AI insights.
- Free optimization tools: Run Seventh Sense’s free split testing automation and deliverability audit in HubSpot to see how its AI can benefit your email marketing efforts.
- Deep data insights: Go beyond campaign performance and gain valuable insights about the health of your email campaigns.
Pros:
- Seventh Sense works with HubSpot and Marketo so you don’t need to completely redesign your email campaigns and reporting.
- AI-optimized send times and frequencies improve email open rates and help you avoid spam filters.
Cons:
- Prices may be too high for small teams and businesses.
- Seventh Sense isn’t ideal for companies not using Marketo or HubSpot.
Pricing: Plans start at $80 per month for HubSpot and $450 per month for Marketo when billed annually.
14. Brand24
An AI-powered social listening tool, Brand24 helps you easily track and analyze brand mentions, competitor info, and product discussions.
Features:
- Brand sentiment analysis: Discover how your marketing efforts impact brand awareness, reach, and engagement.
- AI-powered insights and recommendations: Learn what your audience likes and dislikes about your brand and make informed decisions to improve engagement.
- Real-time monitoring: Keep track of your brand, product, and competitor mentions across news sites, blogs, forums, and social media platforms like Facebook, YouTube, LinkedIn, and TikTok.
Pros:
- Brand24 fully automates brand monitoring and analysis, reducing time spent manually searching for social mentions.
- Actionable recommendations help you apply data to optimize your social media marketing.
Cons:
- Prices may be too steep for small teams and businesses.
- The cheapest plan only updates every 12 hours and doesn’t monitor certain sites like LinkedIn, YouTube, or TikTok.
Pricing: Plans start at $119 per month when paid annually.
Best practices for adding AI to your marketing workflow
Make your transition to an AI-powered marketing workflow smoother with these best practices:
1. Define clear objectives
Before purchasing any AI marketing software, define the KPIs for successfully implementing AI into your workflow. These can include SMART goals (specific, measurable, achievable, relevant, and time-bound) for onboarding more users, increasing revenue, and generating more leads through content.
It may help to start by looking at your current marketing goals and identifying any AI use cases that align with those goals.
2. Identify the right tools
There are dozens of AI marketing tools available, but not all of them are the best fit for your unique needs and existing marketing tech.
Narrow your search by looking for software with designated use cases for your industry. Look at case studies and client testimonials to understand whether a specific tool has successfully helped similar companies achieve their goals.
Additionally, look for AI tools that integrate with your existing software—or solutions that offer API for custom integrations.
3. Add new tools gradually
Don’t overwhelm your team by adding multiple AI tools at once. Instead, start with a pilot project or identify a specific area where AI can immediately impact your marketing efforts.
Doing this lets you test and refine your AI software implementation and more effectively scale your AI toolkit in the future.
4. Get your data ready
Your new AI tools are only as effective as the data you feed them. Ensure you have clean, high-quality data ready, and check whether your new AI marketing software can process the data.
Conduct a data audit to assess whether an AI tool can process your existing data. This checks your existing data formats, structures, and sources to spot potential compatibility issues.
Along with a data audit, create clear data maps that match your AI tool’s required data fields with your existing data. You can use third-party software like Astera to automate data mapping and conversion.
5. Invest in training
Encourage product adoption by training your team on how to use new AI tools alongside existing ones. Document efficient ways to use AI marketing software, plus how to resolve any data compatibility issues.
HubSpot has a free AI for marketing course, and the Marketing AI Institute offers multiple levels of AI training as well. Your new AI software likely also offers training specific to using its various features.
You can also use tools like Loom to document internal processes and save them to a video library where everyone can rewatch them.
6. Regularly review usage
Keep tabs on how your team uses its new AI marketing software and log any issues they might encounter. This helps you further customize your training and tool documentation to cover new and interesting use cases plus troubleshooting tips.
7. Maintain human oversight
While AI tools excel at improving efficiency, you still want human oversight to maintain the high quality your team is known for. Additionally, while AI can help brainstorm new ideas, human input is best when developing creative solutions and content.
8. Ensure ethical use
Because AI works with data—including customer behavior information—be sure any tools you use adhere to data protection requirements like HIPAA and GDPR. Your new AI marketing platform should publish transparent information about how it protects and processes data.
It’s also important to check how the company approaches AI ethics considerations like:
- Potential bias
- Accountability—who’s to blame if AI is wrong?
- Explaining AI’s decision-making process
- Copyright issues
Finally, clarify data ownership and usage rights. This ensures your proprietary data, such as customer insights and product information, isn’t used by the AI company for other purposes.
These best practices can help your marketing team easily and effectively add AI tools to current workflows using a balanced approach that still results in improved productivity and performance.
How to build the best AI tool stack for your marketing team
Ready to build the best possible AI toolkit for your marketing team? Check out these tips:
1. Start with all-in-one platforms
Choose an AI marketing tool that offers multiple solutions your team can use right away. These can include AI-powered customer relationship management (CRM) platforms, sales enablement technology, and video marketing platforms.
For example, Loom’s AI video tools help you optimize video content for social media, customer success, internal communications, and multiple other use cases, improving engagement and understanding.
2. Add specialized AI marketing tools
Does your team have a specific trouble spot when it comes to efficiency or performance? Choosing specialized AI-powered tools might be the way to go.
For example, the following AI tools target specific marketing tasks:
- Content creation and optimization: Jasper, Clearscope, and Originality AI
- Video marketing tools: Loom
- Email marketing: Seventh Sense
- Customer data analysis and segmentation: Optimove
- Chatbots: Chatfuel, HubSpot
- Automation and workflow optimization: Bardeen
- Social media listening and content creation: Brand24 and FeedHive
You may also find that these tools have a ripple effect and impact productivity across your marketing team’s entire workflow.
3. Look for cross-team tools
Choose advanced AI tools that solve common challenges for both your marketing and sales teams. Along with benefiting multiple people, these tools also support data sharing and transparency—Gartner found that the most common challenge to sales and marketing alignment is communication.
AI platforms can help your sales team automate the following tasks:
- Lead scoring and qualification
- Personalized sales outreach
- Reporting and analytics
- Lead nurturing and customer onboarding workflows
AI software that offers these features alongside marketing automation can streamline and encourage cross-functional collaboration and communication.
4. Avoid redundant tools
Buying AI tools with overlapping features and solutions creates confusing situations where teams aren’t sure which tool to use. This can lead to further issues, like using inaccurate data or outdated processes.
Be highly selective about the AI marketing tools you choose by aligning AI features with team goals.
Make video marketing effortless with Loom’s AI tools
AI software can significantly streamline your marketing efforts and boost performance. These tools automate repetitive tasks to free up your team’s time for more creative brainstorming and strategic decision-making. They also help you connect data with actionable insights and create optimized content for engaging customers.
Loom’s AI-powered video marketing and sales outreach features take care of repetitive tasks like generating video titles and summaries. The AI also optimizes your videos so you can record and send them in one go, so there’s no need to sit down for a second or third recording session. Loom AI removes filler words and pauses while optimizing your audio and visuals so you always send high-quality, professional videos.
Loom AI not only enhances your video marketing efforts—it creates clear communication and collaboration opportunities. With Loom, you can create personalized video messaging for clients or team members. These improve engagement and understanding, effectively replacing lengthy and potentially confusing email threads and meetings.
Discover how Loom AI supports your marketing efforts, from training and onboarding to content creation.
Try Loom for Marketing for Free