Published in Developer
Christia Juguilon

Senior Partner BizOps & Strategy Manager

Published July 22, 2025 in Developer

July 2025: Updates to Marketplace Partner Program Membership Levels

We’re thrilled to announce our most recent cohort of partners who have achieved the Atlassian Marketplace Partner Program badge for July 2025. This year, we’ve made significant strides to enhance the program, focusing on trust, security, and enterprise readiness to empower our partners in crafting top-tier apps and solutions for Atlassian customers.

Program Highlights:

  • Level Requirements: We’ve set clear sales thresholds for each level, emphasizing cloud offerings. Silver partners need $150K, Gold $750K, and Platinum $3M in cloud sales.
  • Forge App Sales: New sales requirements for Forge apps are in place, with Gold partners needing $10K and Platinum $150K in annual gross sales.
  • Security and Compliance: Enhanced security measures are mandatory. Gold and Platinum partners must meet SOC II Type 2 or ISO27001:2022 standards.
  • Bug Bounty Program: Participation is required to boost security for all public paid cloud apps.

New Benefits:

  • Internal Use Credits: Up to $300,000 for Platinum partners.
  • Enhanced Support: More frequent access to Atlassian support and Partner Development Managers.
  • Co-Marketing Opportunities: Custom analytics and prioritized co-marketing for higher levels.
  • Security Tools: Free access to security tools and early access to Atlassian programs.

New Partner Tiers:
The Marketplace Partner Program levels are determined based on revenue, security, trust compliance, and customer support. These criteria demonstrate partners’ exceptional performance and alignment with Atlassian’s vision and strategy.

Platinum Marketplace PartnerGold Marketplace PartnerSilver Marketplace Partner
– Achieved security and trust standards for all paid cloud applications.
– Customer support response time of less than 24 hours.
– SOC II Type 2 or ISO 27001:2022 certifications.
– Maintains a third-party validated Trust Center.		– Security and trust standards met for applications with 100+ installations.
– Customer support response time of less than 24 hours.
– Scheduled SOC II Type 2 or ISO 27001:2022 audits for fiscal year 2026.		– Security and trust standards met for the most installed application.
-Customer support response time under 48 hours.

As we step into FY26, we want to recognize and celebrate our partners who have earned the Atlassian Marketplace Partner Program badge. This achievement follows our annual program level review, demonstrating their commitment to excellence and adherence to Atlassian’s enhanced App Security and Customer Support standards.

The following partners have earned this distinction:

*Bolded are Marketplace Partners who are new to their respective level

Platinum Partners:

Gold Partners:

Silver Partners:

_______

WHAT’S NEXT?

Technical Partner Managers (TPMs) are now designated as Partner Development Managers (PDMs). Kindly refer to our original announcement here to review the new PDM coverage model. Our team is eager to collaborate with all of you this year, reinstating coverage for Gold Marketplace Partners and expanding our coverage to Silver Marketplace Partners.

For Platinum and Gold Marketplace Partners

A Partner Development Manager will reach out within the next two weeks. Please ensure that your primary contacts are updated in the Marketplace Admin Portal.

For Silver Marketplace Partners

We encourage you to utilize our Silver Partner PDM Outreach service desk to connect with PDMs for business-oriented requests and to schedule their cadences.

Congratulations to our partner and developer community on their successes in 2025! 🎉

July 2025: Updates to Marketplace Partner Program Membership Levels